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| Speedimpex Direct offers a complete range of national direct-to-retail magazine marketing and distribution services. |
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| A properly executed direct-to-retail magazine program integrates the retailer’s desire to stimulate store traffic and generate new streams of revenue through tie-ins with the magazines in the program. To achieve this, Speedimpex Direct offers the following services on behalf of our clients: |
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- Efficient order regulation using a multi-tiered system that allows for setting variable parameters to accommodate seasonal sales trends, minimum draw requirements, special issue sales and desired sell-through. Our clients experience an average sell though of 53%.
- Development of mutually beneficial (for both the publisher and the retailer) promotional opportunities.
- Consolidation of shipments from 4 locations throughout the US.
- Customized information management systems.
- Demographic data can be compiled on each store and used to effectively position the proper titles in the appropriate markets.
- Retail account education both at the corporate and individual store level. Newsletters are issued that instruct stores how to manage a magazine program and provide editorial profiles on each publication to help them better sell our line of titles. A toll free customer service number is available to answer questions or help solve problems as they occur.
- Design and installation of customized fixtures that provide a handsome showcase for magazines and compliment the store format. A variety of racks are in stock for smaller scale programs.
- Regular scheduled business reviews highlighting the benefits and opportunities of the program and putting strategies in place to maximize profits.
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To see a list of our participating retail chains and publisher clients, click here or |
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